Parkside Storage – Phase II2125 Dale Avenue SE
Parkside Storage – Plantation7544 Plantation Road
Parkside Express Wash2121 Dale Avenue SE
Parkside Storage – Phase I2129 Dale Avenue SE
Ivy Ridge Marketplace3433 Orange Avenue NE
Southwest Apartment Value Enhancements3rd Street & Elm Avenue SW
Commonwealth Self Storage390 Bell Avenue
Parkside Storage – Phase II
This project was conducted to build on the success of Parkside Storage. The project goal was to complete the Parkside Commons western buildingscape and inject a slight variation on the neighboring architecture.
Property Catalyst Group continues to manage and operate the project as Parkside Storage. For more information on the project please visit www.storeparkside.com.
Parkside Storage – Plantation
As construction nears completion, it becomes more apparent that the diligent planning process will yield an excellent product. This addition combined with the Plantation Road Improvement Project is sure to enhance the gateway corridor of Plantation Road, while providing high quality storage solution to the North Roanoke market.
After development of the Dale Avenue site, it became clear that this site was the next endeavor. The physical goal of the project was to build on the first multi-story facility in the Roanoke Valley and inject high quality construction materials into the Plantation Road buildingscape.
For more information please visit www.roanokeselfstorage.com.
Parkside Express Wash
Parkside Express Wash was developed to capitalize on trends within the innovative car wash industry and a strong traffic count along Route 24 within Roanoke City. The 90′ car wash tunnel project features free vacuums and turns out a great car wash.
The attractive building concept stands out as the most architecturally impressive car wash in the region. For more information please visit washparkside.com
Parkside Storage – Phase I
This project represented the first multi-story self storage product in the region. The goal of the project was to bring the most modern storage product to the Roanoke Valley, while introducing a strong architectural element to kick-start the Parkside Commons Development. This was accomplished nicely.
Property Catalyst Group manages and operates the project as Parkside Storage. For more information on the project please visit www.storeparkside.com.
Ivy Ridge Marketplace
The struggling center was in great need of revitalization after the loss of the anchor tenant almost a decade prior. Property Catalyst Group worked with another developer to fully transform the prominent intersection into a thriving neighborhood center.
PCG executed a quasi-built to suit project for Planet Fitness and complemented the high traffic user with multiple shop spaces. This property is currently managed by PCG.
Southwest Apartment Value Enhancements
These two projects represented Property Catalyst Group’s first commercial projects. As the real estate market was on the mend, it became clear that a significant gap existed between fundamental values and the current market activity in the Southwest city multifamily sector.
After addressing functional obsolescence, deferred maintenance and then applying sound management practices; PCG increased the value of these two properties 110% from the purchase price in a short period of time.
Commonwealth Self Storage
This rebranding and renovation effort was Property Catalyst Group’s first self storage endeavor. The former Uncle Bob’s location was divested during an effort to exit non-primary markets by the parent REIT.
PCG put a management plan in place and executed a strategic rebranding campaign. The plan was well-received by the customer base, illustrated by multiple financial and operating benchmarks. Over 18 months of ownership the process was completed, increasing the market value by over 20%.