Property Catalyst Group was formed to create real property value and better the region.  With an analytical planning process and assertive approach to development, PCG’s projects result in fundamentally sound investments that act to enhance the surrounding community.

PCG has the ability to plan and execute multiple-use development projects or the single turn-key project. If you are interested in the region, please contact us to discuss serving you.

In addition to hands-on development services, real estate consulting services are offered through PCG’s sister company Thompson Valuation & Consulting.


Jewell Parfitt

Jewell Parfitt

Property Manager

Jewell has lived in Roanoke for the last 20 years and went on to attend Hollins University in the Valley. During college she played basketball, becoming the fourth leading scorer in the history of the school’s basketball program. In 2017, she graduated with a double major in business marketing and psychology. During her senior year, she also obtained her real estate license and has since been a realtor within the Roanoke Valley and surrounding areas. Jewell has a strong customer service background and has applied this background to her current role in marketing and property management.

Jewell enjoys spending time outdoors. Her dog Elo accompanies her on outdoor adventures mountain biking, hiking, and camping.

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Joe Thompson

Joe Thompson


Joe Thompson is a Roanoke native and intent on bettering the region. While attending Virginia Tech, Joe began his career in the field of real estate appraisal. Shortly after graduation, he became youngest MAI ever at the age of 24. In an effort to enhance his valuation and consulting skills, Joe took on value-add projects. This soon snow-balled into larger scale development endeavors. Since starting Property Catalyst Group, projects have resulted in over $30 Million of value creation.

Joe is married to his wife Nicole and they have two children. In their free time, the family enjoys exploring local outdoor attractions.

Tommy Spellman

Tommy Spellman

Project Manager

Tommy, a native of New Jersey, attended Virginia Tech. Following his graduation from the Property Management program, Tommy began his career with Equity Residential leasing and managing apartment homes in the Maryland/DC area. In 2012, he moved to Roanoke to manage and oversee the renovations of two apartment projects in the Downtown Roanoke area. Through the years Tommy has overseen a number of new construction and renovation projects, while having an integral part in the business operations that have stemmed from them.

Tommy is recently married to wife Taylor. They have two goats, a cat and dog. In his free time Tommy enjoys the hunting with dog “Bo”.